[Rusty]

The F-150 Lightning will have a staggering low starting price of $39,974 before tax credits. This model is the "commercial-oriented" entry model.

For anyone that wants some more modern touches, the XLT will start at $52,974.

Considering how expensive electric trucks like the Rivian R1T and Hummer EV are this is a bargain in comparison.

 

[Rusty]

In Canada the Lightning will start at $58,000 for the base model and $68,000 for the XLT.

 

[Rusty]

Apparently Ford messed around with analysts about what they'd price the Lightning at.

https://twitter.com/i/web/status/1395360453799337984