F-150 Forum banner

A New Ford Excursion Could Be In the Works

1398 Views 0 Replies 1 Participant Last post by  Rusty
Ford a filed a trademark application with the US Patent and Trademark Office for the term "Excursion" as it applies to "motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles, and their structural parts."

It's unclear if it's going to be some kind of a trim level or a new SUV all together. It's been 15 years since Ford stopped selling the original Excursion.

What makes things even more interesting is that outlets like Motor Trend and Car Buzz are suggesting that it could be an EV. Something similar to what GM is doing with Hummer.

Motor Trend:
Nevertheless, it wouldn't surprise us if Ford pins the moniker onto a large EV truck or SUV that aims to take on the forthcoming GMC Hummer. That said, it's possible Ford simply applied for trademark to protect the name from finding its way into the proverbial arms of a competing automaker.
Car Buzz:
Granted, if the Ford Excursion nameplate does stage a return, there's nothing to say that it would be anything like its forebear. Given how GM has repurposed the "Hummer" name, using it on a pure-electric line of truck and SUV models under the GMC banner, we could see Ford doing something similar. Plus, as the Blue Oval brand goes about shifting focus exclusively to trucks and utility vehicles, and building out its battery-electric lineup with vehicles like the Ford Mustang Mach-E and F-150 Electric, a bigger, more adventurous SUV would make sense.
That's just speculation, of course, but at this juncture, it might make more sense than introducing a new gas-guzzling four-ton behemoth. Oil went negative recently, after all.
1 - 1 of 1 Posts
1 - 1 of 1 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.