Ford’s Launches of F-150 and Bronco to Be Delayed by 2 Months

1593 Views 3 Replies 3 Participants Last post by SuperDuty, May 24, 2020

SuperDuty

Discussion Starter · May 15, 2020

The new F-150 is expected to be delayed by a couple of months according to recent reports. Production will begin by year's end.

Ford Motor Co.’s launches of three important new models -- the redesigned F-150 pickup, all-new electric Mustang Mach-E and revived Bronco sport-utility vehicle -- will be set back by roughly the amount of time its plants have been idle.

The automaker, which plans to restart North American production May 18, badly needs the profits the vehicles will generate to bounce back from what it predicts will be a $5 billion operating loss this quarter. Ford is doing what it can to minimize the lag caused by its plants being inactive for about two months. Each model had been scheduled to go into production by year’s end, with first sales of the Bronco expected in early 2021.

“We’re not going do any additional delay to these launches beyond the impact of Covid-19 as a mechanism to conserve cash,” Hau Thai-Tang, Ford’s head of product development and purchasing, said Friday at a Bank of America analysts’ conference. “Given our inability to work in the assembly plants during the shelter-in-place restrictions, it will have an impact to program timing, in terms of the launches. But we expect the launch delays to be commensurate with the duration of the shutdown period.”

Ford’s plants in China and Europe already have resumed production. The global shutdowns have taken a toll on Ford’s stock. The shares fell as much as 2.9% to $4.75 on Friday and are down 48% this year.

Ford’s Launches of F-150 and Bronco to Be Delayed by Months

Ford Motor Co.’s launches of three important new models -- the redesigned F-150 pickup, all-new electric Mustang Mach-E and revived Bronco sport-utility vehicle -- will be set back by roughly the amount of time its plants have been idle.

www.bloomberg.com

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Rusty

· #2 · May 15, 2020

It's funny that you post this because I was reading about Ford saying that the F-150 WON'T be delayed.

Ford boldly confirms new F-150 launch 'on track' despite coronavirus plant shutdowns

Ford says it can build, sell new Ford F-150 in 2020 despite coronavirus interruptions.

www.freep.com

The all-new 2021 Ford F-150 remains scheduled to start production and go on sale in 2020 despite massive industry disruption caused by the coronavirus, a spokeswoman confirmed to the Free Press Thursday.

"We are on track to deliver our all-new Ford F-150 to customers starting this fall," said Kelli Felker, Ford global manufacturing and labor communications manager

"The team continues to do an amazing job moving the program forward, even with coronavirus challenges. We look forward to showing the world our all-new pickup soon and start delivering to customers this year."

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FHD

· #3 · May 21, 2020

I was actually hoping June 19 was when all the new F-150 info we're after drops.

"We’ve checked with Ford and the automaker told us that the rumored unveiling on the 19th is “inaccurate.” However, the company said they’re “very excited” about the upcoming pickup and are eager to share it with fans."

At least the wait will be worth it as big changes will be coming.

Aside from powertrain, i'm big on tech:

"Bigger changes will occur in the cabin as previous photos have shown the pickup will have a digital instrument cluster and a larger infotainment system. We can expect the latter to be a SYNC 4 system which the company has previously said will be available with 8-, 12- and 15.5-inch displays.

Besides being more high-tech, drivers will find higher quality materials and an improved design. There will also be an evolutionary steering wheel and new switchgear such as climate controls with digital displays."

IMO those are changes worth waiting for.

No, The 2021 Ford F-150 Won't Debut On June 19th | Carscoops

The new F-150 is coming, it just won't debut on the 19th

www.carscoops.com

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SuperDuty

Discussion Starter · #4 · May 24, 2020

FHD said:
I was actually hoping June 19 was when all the new F-150 info we're after drops.

"We’ve checked with Ford and the automaker told us that the rumored unveiling on the 19th is “inaccurate.” However, the company said they’re “very excited” about the upcoming pickup and are eager to share it with fans."

At least the wait will be worth it as big changes will be coming.

Aside from powertrain, i'm big on tech:

"Bigger changes will occur in the cabin as previous photos have shown the pickup will have a digital instrument cluster and a larger infotainment system. We can expect the latter to be a SYNC 4 system which the company has previously said will be available with 8-, 12- and 15.5-inch displays.

Besides being more high-tech, drivers will find higher quality materials and an improved design. There will also be an evolutionary steering wheel and new switchgear such as climate controls with digital displays."

IMO those are changes worth waiting for.

No, The 2021 Ford F-150 Won't Debut On June 19th | Carscoops

The new F-150 is coming, it just won't debut on the 19th

www.carscoops.com

I've been hearing some great things about the new SYNC system. I'm excited to see what Ford's come up with. I'm cautiously optimistic about the materials. I don't want to get my hopes up too much.

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