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The F-150 is going through a sales slump as Ford prepares to launch the 14th-gen model:

Sales of Ford’s F-Series pickup line slid 4% to 71,593 units in October after the automaker had its best third quarter for pickup sales in 15 years. Ford sold almost 900,000 F-Series trucks last year, but it’s overhauling the top money maker to catch up to recently revamped versions of Fiat Chrysler’s Ram and GM’s Chevrolet Silverado.

While overall F-Series sales declined last month, retail deliveries to individual customers rose 1.5%, Deep said.

Chief Financial Officer John Lawler told investors last month Ford would lose 100,000 unit sales of the F-150 in the fourth quarter as it converts a factory near Kansas City to produce the redesigned model.
 
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