Ahead of the new F-150's debut, Ford and PSB, an analytics consultant company, polled 2,000 pickup truck owners to see how much they love their trucks.
Some of the results are pretty interesting.
www.cnet.com
Some of the results are pretty interesting.
- 38% of them owned a Ford F-150, while the others owned a competing brand such as Chevrolet, Ram or Toyota
- 54% men and 46% women
- 82% said they'd give up a music streaming service before their truck.
- 79% said they'd give up alcohol before their truck
- 71% said they'd ditch coffee before their truck
- 47% said they'd ditch their mobile phone before their truck
- 44% declared they'd become a vegetarian before losing their truck
- 38% said they'd stop having sex before their truck
- 15% said they have a tattoo of their truck
- 94% said they've used their truck to help others, and 34% use their pickup weekly to provide assistance.
Ford F-150 over sex: Truck owners would sacrifice a lot to keep their pickup
The automaker surveyed a couple thousand pickup owners, and yeah, they really love their trucks.
www.cnet.com
