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Formtrends wrote about the 2021 F-150's redesign and they even spoke to chief designer Ehab Kaoud to talk about what went into the design process.
Some of Ford's research into customer habits are highlighted in the article, such as people sitting in their trucks to eat lunch and work or the tailgate as a work bench.
www.formtrends.com
Some of Ford's research into customer habits are highlighted in the article, such as people sitting in their trucks to eat lunch and work or the tailgate as a work bench.

Ford F-150 P702 – Redesigning the World's Most Successful Truck
The F-150 has been the best-selling vehicle in Ford’s lineup for the past 43 years. Ford plans to retain leadership with the new 2021 P702
