Ford is getting into video games by partnering with Psyonix to put a F-150 into the game Rocket League.
DEARBORN, Mich., Feb. 10, 2021
- Ford and Psyonix worked together to create a custom F-150 for Rocket League; the truck will take center stage in the popular multiplayer game where vehicles compete in soccer matches
- Ford is collaborating with Psyonix to be presenting sponsor of the Rocket League Championship Series Winter Majors esports tournament as part of broader gaming strategy
- F-150’s appearance in Rocket League continues the company’s deep push into gaming in the U.S.; Ford will produce spots narrated by actor Bryan Cranston aimed at gamers
– The all-new 2021 Ford F-150 is available with a wide array of features, but thanks to a collaboration between Ford and video game maker Psyonix, a new virtual version comes complete with a rocket booster. This animated pickup truck comes as part of the popular Rocket League multiplayer video game where vehicles take center stage to compete in soccer matches.
The Ford F-150 Rocket League Edition will be available as an in-game purchase Feb. 20-28. The F-150 bundle also includes a chairman decal, two sets of F-150 wheels, F-150 Rocket League Edition engine audio, F-150 boost and F-150 player banner.
F-150’s appearance in Rocket League continues Ford’s wider push into gaming after successful sponsorships with other titles, such as Forza. Ford worked collaboratively with Psyonix, a critically acclaimed video game developer, to create the truck. Ford also will produce commercial shorts narrated by actor Bryan Cranston aimed at gamers.
To ensure the F-150 Rocket League Edition in-game vehicle maintains the real-world styling cues and Built Ford Tough DNA of the iconic pickup, the F-150 design team collaborated with designers at Psyonix, maker of Rocket League. The athletic-looking F-150 that appears on screen is based on the all-new 2021 F-150 and features signature C-clamp headlight design, rounded wheel arches, drop-down windows and “F-150” stamped in the tailgate.
“It had to be an F-150 but one that fits within Psyonix’ extreme virtual world pairing soccer and mayhem,” said Ehab Kaoud, chief designer, Ford trucks. “F-150 is already the most popular truck in the real world, and this F-150 Rocket League Edition is poised to be the most popular truck in the gaming world, too. It’s Built Ford Tough meets gaming.”
Along with the in-game vehicle, Ford will serve as presenting sponsor for this month’s Rocket League Championship Series Winter Majors, which include an arena full of billboards and a special F-150 that appears between matches to repair and ready the Rocket League pitch for play by repainting boundary lines and towing away damaged vehicles. Ford will sponsor the Ford + Rocket League Freestyle Invitational, a judged competition where select players show off their best in-game moves and tricks – with one lucky contestant winning a real 2021 F-150.
The crossover between the real world F-150 and the virtual reality of the Rocket League follows Ford’s collaboration in Europe between Team Fordzilla, the company’s e-sports team, and the gaming community there, which led to the creation of the P1 Project virtual race car in 2020.
According to the Entertainment Software Association
, a gaming industry trade association, more than 214 million Americans play video games and three-quarters of all U.S. households have at least one gamer in the home.
“As opportunities in gaming continue to grow, we’re really looking at this as its own marketing channel,” said Scott Denby, strategy manager, Ford brand content and alliances. “It’s the same way you would look at social media or TV and film integration. We’re identifying authentic ways to be involved in gaming and to do it in a meaningful way. We want to make sure we’re adding to the player communities’ experience.”
The Rocket League Championship Series Winter Majors Driven by Ford continues every weekend in February and can be viewed on both Rocket League’s Twitch
and YouTube channels
. View the remaining schedule below:
- South American Winter Major: Feb. 13-14
- European Winter Major: Feb. 20-21
- Ford + Rocket League Freestyle Invitational: Feb. 24 and Feb. 28
- North American Winter Major: Feb. 27-28
“It’s been a great collaborative effort between the Ford and Psyonix teams,” said Phil Piliero, vice president, co-studio head, Psyonix. “We learned about the Built Ford Tough DNA, and Ford embraced the customization of rocket-powered cars, resulting in a true one-of-a-kind Rocket League F-150. We’re also excited to welcome Ford as presenting sponsor for the Rocket League Championship Series Winter Majors.”
The Ford F-150 Rocket League Edition will be available for purchase to new and existing Rocket League players. The game recently expanded and is free to play on all major gaming platforms. Visit rocketleague.com
to play or to learn more.
The all-new F-150 – part of the F-Series lineup that’s been America’s truck sales leader for 44 consecutive years – is purpose-built to be the toughest, most productive F-150 ever. It is built at Ford’s Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri.