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We are considering using the "Build & Price" website to put together our 2021 F150 since we are looking at some specific options and not wanting others. For those of you that have done this, did you still negotiate on the final price when ordering; if so what approach did you use to get below the MSRP? We've bought lots of vehicles but haven't ever specifically ordered one so this is a little new territory. Thanks in advance.
 

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Hi @GrendyF Welcome to the forum! If you're building your F-150 online, since you're building it to your exact specs there's not much room for negotiating compared to if there's a truck already there on the lot.

How are you planning to spec your truck?
 
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